Conference Programme
«Shaping the Future of Beauty: Legislation, Innovation & Greece as a Global Player»
Monday, 2 November 2026
Registration & Welcome Coffee
Opening
- Welcome Address by the President of PSVAK
- Greetings from Institutional and European Representatives
Advanced methods to detect and eliminate aged cells
Konstantinos Evangelou
Professor of Histology-Embryology, Medical School, National and Kapodistrian University of Athens
Artificial Intelligence and Digital Transformation: Shaping the Future of the Cosmetics Industry
Dr. Sotiris Makris
Associate Professor, Laboratory for Manufacturing Systems and Automation (LMS), University of Patras, Greece
Networking Lunch
Beyond the Routine: Exploring Beauty’s New Spaces
Lela Charavgi
Head of Business Development & Marketing, Kantar Greece
Efi Grimani
Client Associate Director, Qualitative Practice, Kantar Greece
Neuromarketing: Unlocking the Consumer Brain in Action!
Dr. Nikolaos Dimitriadis
University of York Europe Campus
Applied Neuroscience Lab, EY Greece
The Psychology Behind Beauty: Why We Buy Cosmetics
Georgios Kotionis
Ogilvy
Sustainability Is Not Sustainable
Why Doing No Harm Is No Longer Enough
Dr. Gerasimos Kouvaras
Academic Director of Applied Research & Innovation, ALBA Graduate Business School
Co-founder, Sarli Kouvaras Consulting | Inner Development & Social Impact Consultant
Coffee Break
Navigating Cosmetic Borderlines in the EU
Gerald Renner
Director Technical Regulatory and International Affairs, Cosmetics Europe
Cosmetics Regulation: What's Changing and What Comes Next?
Dr. Giorgos Manikas
Scientific and Policy Officer, European Commission
DG for Internal Market, Industry, Entrepreneurship and SMEs
Unit F2 – Bioeconomy, Chemicals, Cosmetics
Shaping the future of beauty through sustainable packaging
Emmanuelle Maire
Head of Unit for Bioeconomy and Sustainable Materials and Deputy Director for a Competitive Circular Economy at the European Commission’s Directorate-General for Environment (DG ENV)
Exporting Cosmetics Outside the EU: Regulatory Requirements and Access to International Markets – China, South Korea, ASEAN
Yu-Lun Huang
Technical Regulatory & International Affairs Manager, Cosmetics Europe
Conclusions & Closing Remarks
* The programme is subject to change.